I do all my carving free-hand, with only minimal sketching beforehand on the pumpkin. This way, every pumpkin is unique. Often, the shape and feel of each pumpkin influences what I decide to carve.
If you would like a pumpkin, you can request a specific design or logo, give me a general theme you would like, or just let my imagination run wild! Pricing depends on time/level of detail/size of pumpkin.